Each of the four sections summarized above are divided into several modules, meaning that we do a deep dive into each topical area and cover up to three subtopics (i.e. modules) per section. Click a section to see descriptions of the related modules, supplementary instructional materials, and tools provided with our Blueprint for Federal Business Development self-study course to help you execute the concepts you learn while taking it.
Section 1: The Initial Stages of Business Development
This first section in our Blueprint series covers the initial stages of business development, such as finding opportunities. We start with an introduction to the Federal market from an insider’s viewpoint. We then cover strategic planning for your Federal business and present different approaches for accelerated growth. You’ll learn how to do your own market analysis to pick the perfect customers. We also walk you through cost-effective techniques for marketing to the Government and show you how to find opportunities on which you can bid, beyond using Fedbizopps. Additionally, we teach you how to zero in on specific opportunities that you have the greatest chance of winning.
Section 2: A Deep Dive Into the Capture Process
Section 2 of our Blueprint for Federal Business Development course covers capture, which is pre-proposal preparation that maximizes your chances of winning a contract in advance of a formal solicitation. We give you a road map for getting an inside track with a Government customer, gathering intelligence, developing a sound win strategy, outsmarting competition, selecting a winning team, and developing a winning solution ahead of time.
Section 3: How to Write & Manage Winning Proposals
In this section of our Blueprint course, we’ll teach you how to effectively manage the proposal process and write proposals that stand out from those of your competitors. We cover how to read a Request for Proposal (RFP) and understand exactly what the Government wants. You’ll learn how to plan, outline, develop win themes, write compelling text, conceptualize graphics, price your offer, finalize, produce, and submit your proposal on time, regardless of the deadline.
Section 4: How to Grow Your Business Development Department
The fourth section of our Blueprint series covers how to grow your business development department after you have a few wins under your belt. You’ll learn how to teach your project staff to conduct business development during execution—in other words, how to grow your contracts after you’ve won work—as well as how to staff your business development team with the right professionals for your company.